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UX Strategist &
Product Designer

​With a blend of creativity and technical expertise, I create designs that not only look great but also enhance user experience and engagement. Explore my work and see how I bring concepts to life

Design Mindset

The work I create shapes experiences around how people think, feel, and act.

Activating Simplicity: The eSIM Story

Enhancing the TELUS Digital Ordering flows to launch eSIM activations

Device & Accessories Catalogue Redesign

TELUS launched a strategic redesign of its device and accessory catalogue

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Designing Clarity: Plans Page Redesign

Streamlined the TELUS plans page for an easier, faster BYOD experience.

✏️ Product Design ✏️ Interface Design ✏️ Accessibility Design ✏️ Prototype Design ✏️ Design System

Work Experience

12+ years of experience in designing

Hyphen Design

Founder & Lead UX Designer | Jan 2023 - Present

Telus Digital

Senior Product Designer | Feb 2022 - May 2024  

Strategy Corp Inc.

Visual Designer | Dec 2018 - Dec 2021

Education & Certification

Credentials That Shape Expertise

Stanford University School of Engineering

UI/UX Design for AI Products | Industrial and Product Design

University of Southampton, UK

MA in Communication Design | Visual Communications

CareerFoundry, Germany

UX Design Program | Specialisation : UI Design

Brainstation, Toronto

UX Design Course

Memorisely, UK

Design System | Certification

tera Design - Project page
Baseline - Project page
Lumina Tech - Project page
Soru - Proje
RayLux - Project page

The Designer’s Promise

My Creative
Edge in Design

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UI Design

Specialized in creating interfaces that not only look visually appealing but also enhance usability and drive engagement.

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UX Research

Delving deep into user minds and behaviours, I conduct research to unveil valuable insights driving design decisions

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Product Design

Collaborate closely with teams to transform ideas into tangible, user-centred solutions 

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Interactive

From intuitive gestures to immersive animations, I leverage interactivity to create memorable user journeys.

What sets us apart

We innovate and create at the intersections of digital, advertising, and design to achieve the best possible impact for our clients and partners.

Experienced Professionals

This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.

Proven Results

This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.

Client-Centric Approach

This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.

Full-Service Solutions

This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.

Let's Connect

Say Hi!

Fenil Shah Copyright 2025

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